Our Story

Since
2016

How It Began

A love for flour,
butter & community

Brioche & Co. was born in 2016 when Elena Marchetti turned her passion for French pastry into a tiny corner bakery with just one oven and a dream. Trained in Paris and Lyon, Elena believed that great bread didn’t need shortcuts — just time, quality ingredients, and hands that care.

Word spread quickly. What started as a neighbourhood secret soon became a morning ritual for locals who lined up before sunrise for warm croissants and crusty sourdough. We expanded the kitchen, grew the team, and never stopped baking from scratch.

Today, we’re still the same small bakery at heart — just with a bigger oven, a longer counter, and more smiles behind it.

Our Journey

Milestones along the way

2016

First oven lit in a 30m² corner shop. Four seatings, one counter, endless dreams.

2019

Moved to our current bakery. Expanded the kitchen, welcomed our first full team of bakers.

2022

Launched nationwide delivery. Now shipping sourdough starters and bake-at-home kits across the country.

What We Believe

Our values

Three principles that guide everything we do — from the flour we choose to the way we welcome you.

🌾

Real Ingredients

Organic stone-ground flours, French AOP butter, free-range eggs, and single-origin chocolate. If we wouldn’t eat it ourselves, it doesn’t go in the bowl.

🥖

Small Batches

Every batch is made by hand in limited quantities. We’d rather sell out than compromise on freshness or quality.

♻️

Waste Nothing

Day-old bread becomes breadcrumbs, croutons, and panzanella. Spent grains go to local farms. Our packaging is fully compostable.

Meet the Bakers

The hands behind the hearth

A small, passionate team that lives and breathes the art of baking.

Since 2016

Elena Marchetti

Founder & Head Baker

Pastry Specialist

Liam Okafor

Pastry Chef

Bread Division

Sofia Reyes

Master Baker

Customer Favourite

Tom Keller

Front of House

A love for flour,butter & community