Ship with speed
Momentum is a startup's superpower. We optimise for velocity without ever cutting corners on quality.
We exist for one reason: too many great products never reach the market they deserve.
IGNITE started in 2019 when our founders — fresh off two exits — kept meeting startup after startup with a familiar problem: a brilliant product sitting in a launch limbo of indecision, scattered tools, and missed momentum.
Every founder at IGNITE has personally launched products to millions of users. We've felt the launch-day nerves, and we've learned what makes them unnecessary.
What started as an internal launch methodology grew into a platform — codifying hundreds of launches into repeatable, data-backed playbooks.
Today, 2,000+ startups across 120 countries use IGNITE to launch with confidence, from bootstrapped two-person teams to venture-backed scale-ups.
The principles that shape every playbook, every engagement, and every launch we touch.
To make world-class product launches accessible to every startup — removing the complexity, guesswork, and fear that keep great ideas from reaching real users.
Every launch deserves a plan that is measurable, a team that is accountable, and a moment that is celebrated. We bring all three, every time.
Momentum is a startup's superpower. We optimise for velocity without ever cutting corners on quality.
Opinions are cheap; evidence is expensive and worth it. Every recommendation we make is backed by real signals.
Our success is measured in our clients' launches, not our deliverables. We celebrate when they win — nothing else counts.
A compact, senior team that has shipped products at every stage — from first commit to global scale.
CEO & Co-founder
Three-time founder with two exits. Maya built IGNITE after watching too many great products die in the gap between "built" and "launched."
CTO
Former infrastructure lead at a Fortune 500 scale-up. David obsesses over systems that stay fast and stable when traffic spikes on launch day.
Design Lead
Sofia leads a design practice that treats launch as a craft — turning complex products into interfaces users understand in seconds, not minutes.