PureLine team member smiling in a freshly cleaned living space

From One Van to the Region's Most Trusted Cleaners

PureLine began in 2014 with a single van, a box of microfibre cloths and a stubborn belief that cleaning could be done differently — with systems, accountability and genuine care.

Today we run a 120-strong team covering hundreds of homes and businesses every week. But the formula hasn't changed: trained people, documented checklists, eco-friendly products and a re-clean guarantee on every single job.

  • ✓ A 22-point inspection on every residential clean
  • ✓ Dedicated account managers for commercial clients
  • ✓ Ongoing staff training and industry certification

The Principles Behind Every Shine

Four commitments that guide how we hire, train, clean and support every client.

Trust

Background-checked, insured professionals you can welcome into your home.

Consistency

The same checklist, the same standard and usually the same friendly faces.

Sustainability

Green-certified products and low-water equipment that respect the planet.

Guarantee

Not happy with a corner? We come back and re-clean it free of charge.

12+

Years in Business

3,500+

Spaces Transformed

120+

Team Members

98%

Client Retention

The People Behind the Sparkle

Supervised, certified and genuinely proud of their work — meet a few of our senior leads.

Portrait of Marcus Reed, founder

Marcus Reed

Founder & CEO

Portrait of Lena Torres, operations director

Lena Torres

Operations Director

Portrait of James Whitaker, training lead

James Whitaker

Training & Quality Lead

Portrait of Priya Nair, client relations manager

Priya Nair

Client Relations Manager

Work With a Team You Can Trust

Join thousands of happy homeowners and businesses who rely on PureLine every week.