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Advisory for operators

Strategy that ships.

We help leadership teams turn ambiguity into executable plans — with clear choices, clean economics, and a path to ship in weeks, not quarters.

48%
Avg. margin lift
Across 32 engagements
6 wk
To first ship
Median time to value
92%
Retention
Clients year over year
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No pitch deck. We start with your P&L and your constraints.

Boardroom team collaborating
Operator-led advisory
Partners who have run P&Ls, not just advised them.
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Services

Advisory that compounds

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Growth & Go-to-Market

Sharpen ICP, pricing, and channels. Build a repeatable engine with clear unit economics.

  • ICP & segmentation
  • Pricing & packaging
  • Channel & pipeline design

Learn more →

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Operations & Margin

Map cost-to-serve, fix throughput, and lift margin without breaking delivery.

  • Cost & capacity diagnostics
  • Process & tooling redesign
  • OKR & cadence

Learn more →

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Organization & Talent

Design the team you need for the strategy you chose — roles, incentives, and hiring plan.

  • Org & role design
  • Incentives & governance
  • Talent & succession

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Approach

Diagnose → Design → Deliver

A tight loop that moves from evidence to choices to shipped outcomes. No theatre — just working sessions and weekly proof.

1 Diagnose

Evidence over opinion

We audit economics, pipeline, and delivery to find the one constraint that matters. Interviews, data, and a candid readout.

2 Design

Choices, not decks

We co-design options with trade-offs priced. You choose. We turn the choice into a 90-day plan with owners and metrics.

3 Deliver

Ship weekly

We embed to ship: pipeline sprints, ops fixes, and governance that holds. Proof every Friday — demo, metrics, decisions.

Case snapshots

Selected outcomes

How we work →
Strategy workshop
SaaSGTM

From stalled pipeline to predictable growth

Rebuilt ICP and pricing; added channel playbooks. Pipeline coverage 1.1× → 3.4× in 11 weeks.

11 weeks+214% coverage
Operations review
ServicesOps

Margin without layoffs

Cost-to-serve mapping and delivery redesign. Gross margin +9 pts while CSAT held at 4.7.

8 weeks+9 pts margin
Leadership alignment
LeadershipOrg

One plan the exec team actually uses

RACI, cadence, and incentives aligned. Decision latency cut by half; attrition down 18%.

6 weeks−48% latency
Advisors

Partners who have run the work

Meet the team →
Partner portrait — Elena Marsh

Elena Marsh

Managing Partner — Growth

Ex-COO, B2B SaaS. Led two turnarounds and a $240M exit. Obsessed with pipeline math.

GTMPricing
Partner portrait — David Okafor

David Okafor

Partner — Operations

Industrial engineer. Built ops systems that scaled from 30 to 400 without breaking SLA.

ThroughputMargin
Partner portrait — Sara Hana

Sara Hana

Partner — Organization

Former CHRO. Designs roles and incentives that make strategy stick.

Org designTalent
Insights

Writing from the work

All insights →
Office workspace
Playbook

The 6-week diagnostic that actually changes decisions

What to measure first, how to read it, and the one-page readout that forces a choice.

Read →
Working session
Pricing

Pricing is a strategy question, not a spreadsheet

Three tests we run before touching price — and the packaging move that lifted NRR 12%.

Read →
Team alignment
Operating cadence

Why your OKRs feel like theater

The cadence we install on week one — and the three metrics that replace 30.

Read →

Bring your hardest constraint

A 45-minute working session — no slides. We map the constraint, price the options, and leave you with a next step you can ship.

Book a session See how we work